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Mondelez Takes Aim At U.S. Candy Market With Oreo Chocolate Bars After Hershey Rebuff

Posted On: 9/13/2016

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TAGS: Mondelez International Inc., U.S. chocolate market, Oreo chocolate bars, Hershey acquisition rejection, vending machine snack, Barclays 2016 Consumer Staples Conference, Milka bars, Tim Cofer

Oreo chocolate bars, vending machine candy DEERFIELD, IL -- Mondelez International Inc. is planning to make a splash in the U.S. chocolate market with Oreo chocolate bars. The news follows Hershey's rejection of its $23 billion offer to acquire the chocolate giant. | SEE STORY

Mondelez executives announced the plan at the Barclays 2016 Consumer Staples Conference. The global snack and confection company said its Oreo-branded chocolate bars will be made with the company's Milka chocolate, better known in Europe.

Oreo bars will be sold in the U.S. on a limited basis beginning in the fourth quarter with a full launch planned for early 2017. They are already sold in more than 20 countries globally.

One version will feature bits of Oreo cookie mixed with cream enrobed in chocolate, and the other will have an Oreo wafer in the middle with cream on the top and bottom. Mondelez said it also plans to expand the market for its Green & Black's organic chocolate bars.

"We have a very small presence in the U.S. [chocolate market], so entering this category represents significant white space opportunity for us," said Mondelez chief growth officer Tim Cofer at the Barclays conference.

Mondelez, which sells Cadbury and Milka chocolate abroad, is the second-largest chocolate company globally by sales, but only the eighth largest in the U.S., according to Euromonitor International.