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AMI Entertainment And NHTSA Partner For 'Buzzed Driving is Drunk Driving' Halloween Jukebox Campaign

by AMI Press Release
Posted On: 10/21/2016

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TAGS: jukebox, AMI Entertainment Network, Buzzed Driving is Drunk Driving jukebox campaign, National Highway Traffic Safety Administration

PRESS RELEASE

Source: AMI Entertainment Network | Released Oct. 20, 2016

PHILADELPHIA, PA--October 20, 2016 -- Halloween is meant to be scary, but not when it comes to driving. When it comes to drunk driving, Halloween can turn the roads into a horror fest. In preparation for the 2016 Halloween season, the AMI Entertainment Network has partnered with the National Highway Traffic Safety Administration to help bar patrons get home safely.

Beginning Oct. 27, and running through Halloween evening, AMI's digital jukeboxes nationwide will help promote Buzzed Driving is Drunk Driving. The interactive campaign will include a custom "Impaired Driving IQ Quiz" that gives bar patrons the chance to win free music for them and their friends, plus provides information from NHTSA's SaferRide app, which includes local cab numbers that users can easily send to their phones.

jukebox, AMI Entertainment Network, Buzzed Driving

"Drinking and driving can turn a fun Halloween celebration into a living nightmare," said NHTSA administrator Dr. Mark Rosekind. "With the help of AMI Entertainment Network, we're getting the word out to the public to plan a safe ride home and put the keys away. Call a sober friend, hail a taxi, or take public transportation home, but never drive drunk."

The partnership is part of the NHTSA's Buzzed Driving is Drunk Driving campaign encouraging people to make responsible choices that will prevent them from getting behind the wheel of a vehicle after drinking.

ABOUT: AMI Entertainment Network creates innovative entertainment solutions for bar and restaurant venues. Today, the company and its network of vending operators help more than 25,000 locations deliver a multiscreen entertainment experience that drives engagement, revenue, and repeat business. AMI reaches over 69 million U.S. consumers a month through an integrated entertainment platform that combines jukebox music, games, interactive television and mobile.


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