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Mrs. Freshley's Brightens Package Colors To Complement New Logo

Posted On: 4/25/2013

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TAGS: vending snacks, vending machine pastry, Mrs. Freshley's, Mrs. Freshley's logo, Mrs. Freshley's package graphics, Brent Bradshaw, Spot the Mrs. Freshley's Sweet New Look, Flowers Foods, bakery products

Mrs. Freshley's THOMASVILLE, GA -- The Mrs. Freshley's line, which was updated with a colorful new logotype earlier this year, now flaunts complementary package graphics with a bright, modern design. Among other enhancements is a clear window area showcasing single-serve products.

Brent Bradshaw, vice-president of brand marketing, explained that the new packaging honors the Mrs. Freshley's tradition, while its more contemporary design "make the statement that this is the snack of today -- on the go or anytime."

The brand also is launching a "Spot the Mrs. Freshley's Sweet New Look" giveaway contest. Consumers are invited to take a picture of the new single-serve packages or boxes and send it to the Mrs. Freshley's Facebook page. Every week, 20 fans will be selected at random to win a package of Mrs. Freshley's products.

The contest, which ends on May 26, culminates in a grand-prize giveaway; the lucky winner will receive free Mrs. Freshley's for a year. Details may be found at facebook.com/mrsfreshleys.

The Mrs. Freshley's line of snack cakes and pastries is manufactured and marketed by Flowers Foods. It has grown to include more than 50 items.