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WilcoHess Expands Vendgogh Gas Island Test

Posted On: 10/13/2010

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Vendgogh, WilcoHess, Larry Lytle, convenience store, c-store, gas station, vending machine, gas island vending, vending, vending business, coin-op machines, automated retailing, automatic merchandising, soda machine, snack machine, cashless vending

WINSTON-SALEM, NC -- WilcoHess will expand a test of Vendgogh's gas island vending systems to additional locations following a four-month pilot, which Vendgogh termed positive. WilcoHess operates travel plazas and convenience stores in the southeastern U.S.

Vendgogh's integrated cold drink vending solution enables Wilcohess customers to buy cold drinks and gas at the pump with a single swipe of their credit cards.

"We are encouraged by the initial reaction of our customers to this new service and are anxious to expand to additional stores," said Larry Lytle, WilcoHess vice-president of marketing. "We are increasing our overall sales of packaged beverages and have seen no adverse affect on inside sales. We believe we can drive sales at the pump higher over time as the awareness of vending at the pump continues to grow."

Research has shown that a large percentage of convenience store customers buy only gas at the gas island without ever going into the store. Vendgogh's solution is targeted at that customer segment and offers convenience stores a way to increase overall sales.