WhiteWave Introduces STōK Single-Serve Cold-Brew Coffee And Flavored 'Silk' Milk

Posted On: 6/16/2016

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TAGS: STōK cold-brew coffee, vending machine products, WhiteWave Foods, cold-brew coffee, Matt Keller, office refreshments, foodservice drinks

STōK cold-brew coffee, vending machine products, WhiteWave Foods BROOMFIELD, CO -- WhiteWave Foods Co.'s away-from-home division is rolling out STōK cold-brew coffee in ready-to-drink bottles.

STōK is brewed "low and slow" at a cool temperature for 10 hours or more. It's made with an arabica-based blend that's brewed at a higher beans-to-water ratio than typical hot processes. This cool steeping process removes bitterness, resulting in smoother taste, WhiteWave says.

STōK comes in 13.7-fl.oz. wide-mouth bottles in mocha, vanilla and "not too sweet black" varieties, made with coffee, milk and cane sugar.

White Wave Silk drink, vending "We are excited to introduce new STōK Cold-Brew Coffee at a time when consumers are embracing the craft coffee movement," said WhiteWave away-from-home brand manager Matt Keller.

Cold brew is the fastest-growing coffee beverage, expected to increase 49% by 2018, equaling $23 million in sales, according to Nielsen. Retail sales of cold brew reflect its expanding role in the coffee category, with estimated 115% growth in 2015 from the prior year, reaching $7.9 million in sales, Mintel reported.

Also new from WhiteWave are four single-serve varieties of Silk plant-based nondairy milk. They are almond reduced sugar vanilla, almond dark chocolate, cashew vanilla and cashew chocolate. They're sold in 12-fl.oz. plastic bottles and are shelf stable.

WhiteWave Foods is an American consumer packaged goods company that manufactures plant-based foods and beverages, coffee creamers, premium dairy products and organic produce. It markets its products in North America and Europe. The company was formerly a subsidiary of Dean Foods, and was spun off in an IPO announced in August 2012. WhiteWave's net sales in the first quarter of 2016 were $1 billion, compared with $911 million in first quarter of 2015, a 14% increase.