White Coffee Celebrates 80th Anniversary With Fourscore Blend

Posted On: 1/7/2019

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LONG ISLAND CITY, NY -- Eighty years ago, the White family started selling coffee to businesses -- for patrons and employees alike. In recognition of the family's success and longevity, White Coffee Corp. has created its anniversary Fourscore Blend. The specialty, medium roast blend will be introduced later this quarter.
 
In 1939, White Coffee founder David White operated through a partnership, selling White-Kobrick coffee targeted to the office market. When he branched out on his own, his company became White Coffee Corp. As coffee consumption climbed in the 1950s the company's reputation carried it into foodservice.
 
In the 1970s, after David died, his son Irwin became president and helped pioneer the gourmet coffee industry. White Coffee concentrated on arabica coffees. With his leadership, the family provided educational seminars to customers around the country and at its plant located in the Astoria section of Queens.
 
The Whites have proven to be industry innovators. During the 1970s, they imported Swiss Water for chemical-free decaffeination. In the 1980s, they expanded into bulk gourmet coffee sales with exotic origins. White Coffee was one of the first companies to use vacuum packaging for extended shelf life.
 
In the 1990s, under new president Carole White's direction, the roaster expanded its packaging offerings with vacuum bricks for gourmet and private-label accounts, including varietals and flavored coffees. Carole brought her two sons -- Jonathan and Gregory -- aboard to manage a larger facility with increased capacity and demand, and consistently improve quality control. They offered organic and produced it in a unique format, "BioCup" which sold over more than a million single cups in the first month.
 
"You don't retain customers across the nation for 10, 15, 20 years or more unless you keep them very satisfied," said White Coffee executive vice-president Jonathan White. The Whites' licensing program of national brands launched with Kahlúa in 2009 and quickly led to Entenmann's and Jim Beam, among others.
 
The company has notched numerous awards and accolades including being named one of the top licensees in the world in 2017, and again in 2018, by License Global magazine and a 2018 feature in the Wall Street Journal.