Werner Gourmet Meat Snacks Celebrates 25 Years With New Brand And Packaging

Posted On: 5/21/2019

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TILLAMOOK, OR -- Werner Gourmet Meat Snacks Inc., a jerky and snack manufacturer based here, is celebrating 25 years of business with a new look for its packaging and brand identity.

"Our new brand embodies the attributes and values we built our business on and it is our hope that these values shine through to our customers and consumers in our packaging,"

"Our new brand highlights how there's nothing quite like working with the people you love the most and that with family, you'd better be ready for everything,” explained Werner Gourmet Meat Snacks Inc. president and cofounder Ken Werner. “We built our family-run business together from the ground up, with decades of hard-earned knowledge (and a few family squabbles) in every recipe. Our new look really tells this story."

Founded in 1994, Werner Jerky began as a two-person operation in the family garage. In the early days, husband-and-wife team Ken and Karla Werner were both producers and distributors of their meat snack products.  Today, Werner Jerky employs more than 120 people and processes its products in a modern 85,000 sq.ft. facility in Tillamook, OR. Its products can be found across the country and internationally.

Although the company has seen significant growth in the past 25 years, the company says it has been steadfast in its mission to provide the highest quality, best-tasting jerky, meat sticks and snack products. In fact, earlier this year, Werner Jerky updated all of its whole-muscle jerky to all-natural formulations. Previously, the company had separate all-natural jerky products.

"We know consumers today are looking for clean labels, with easy-to-read and healthy ingredients," explained Werner Gourmet Meat Snacks Inc. director of marketing Lauren Seeger. "Our shift to using all-natural recipes for our entire whole muscle jerky line just made sense."

Werner’s new products and packaging are on display at the 2019 Sweets & Snacks Expo at Chicago’s McCormick Place, taking place May 21-23.