Welch’s Enters Energy Drink Category

Posted On: 8/6/2018

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CONCORD, MA -- Welch’s is rolling out its first energy drink in limited markets. It’s made with Welch’s juice with natural energy from organic coffee extract.

Welch’s Energy expands the brand’s portfolio into a new category with a focus specifically on a male audience. It’s currently available as part of a limited launch in New York City, Philadelphia and Baltimore/Washington DC, with plans to expand into new markets.

Welch’s Energy is available in sparking grape and fruit punch with a suggested retail price of $2.19 for a 16-fl.oz. can.

For more distribution information, email Carey Haubenschild, Welch’s associate director of new channel development at chaubenschild@welchs.com.