Virtuix Becomes Foundations Entertainment University's VR Sponsor

Posted On: 12/6/2018

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AUSTIN, TX -- Virtuix reports that it has been selected by Foundations Entertainment University as exclusive sponsor of the virtual reality category.  Virtuix is the manufacturer of the Omni virtual reality treadmill and VR Arena esports attraction.

Foundations University, now in its 17th year, is a comprehensive educational workshop and seminar program covering all aspects of planning, designing, developing and operating a location-based entertainment business or family entertainment center for long-term success.

"We are extremely honored to become part of Foundations University," said Virtuix founder and chief executive Jan Goetgeluk. "Our selection for this exclusive program follows the successful launch of our VR Arena esports attraction last month at IAAPA 2018. We look forward to sharing our insights and expertise in out-of-home esports and VR with the Foundations attendees."

"Virtuix has set a high bar for virtual reality attractions designed for the location-based entertainment industry," said industry pioneer Frank "the Crank" Seninsky, creator and owner of Foundations University. "When I saw the VR Arena attraction at IAAPA 2018 in November, I was impressed by its small footprint, its attractive visual design, and its ability to stimulate repeat play with global leaderboards and ongoing prize contests. We are excited to welcome Virtuix to our Foundations University family." Watch the YouTube video below of an interview at IAAPA 2018 with Jan Goetgeluk, Ryan Borton of Funovation (which partnered with Virtuix in designing VR Arena) and Frank "the Crank."

VR Arena is a high-energy, four-player esports attraction that stimulates repeat play by giving all players a chance to win in ongoing prize contests, with an annual prize pool of $50,000. The attraction features four Omni motion platforms for walking and running "inside" a virtual reality, as well as an automated staging area for quick player setup, minimal attendant labor, and social sharing stations to share gameplay footage embedded with the venue's logo.

Virtuix developed and launched VR Arena in conjunction with its partner Funovation (Longmont, CO), an industry leader in developing small-footprint attractions. As well as partnering with Virtuix on VR Arena, Funovation is Foundations University's exclusive sponsor for laser maze attractions.

"Virtuix earned its selection for Foundations University thanks to the impressive appeal of VR Arena," according to Ryan Borton, CEO of Funovation. "The attraction was met with such enthusiasm and demand at IAAPA 2018 that we had to turn guests away after the first day! Our team is returning from the show with a big book of orders and a clear mission for 2019: ship and install this new attraction at our customer sites at a rapid pace."

Virtuix and Funovation aim to start installations of VR Arena in the first quarter of 2019. The next global Omniverse Esports Tournament is scheduled for Jan. 24-27; it will feature two-player teams competing for cash prizes in the popular shooter game "Omni Arena." Players in 45 countries will be able to participate at one of the more than 500 commercial entertainment venues around the world that operate Omni systems.

Founded in 2013, Virtuix is a pioneer in the Active VR category. Its Omni is the first-of-its-kind motion platform that serves as a virtual treadmill, allowing 360° walking or running in place. Virtuix has shipped more than 3,000 Omni systems to more than 500 commercial entertainment venues around the world, making the Omni the most widely distributed VR hardware apart from head-mounted displays.

The Omni system includes Omniverse, Virtuix's proprietary  content delivery and arcade management platform that currently features 18 VR games as well as esports competitive gaming.  

Foundations Entertainment University, now in its 17th year,  will conduct its next two educational sessions in the first quarter of 2019. The first is a one-day program at the EAG International Expo in London, England on January 17; the second will be a 1½-day presentation on March 24 and 25 at the 2019 Amusement Expo in Las Vegas, NV.

ON DISPLAY: Virtuix and Funovation exhibited this "Omni Arena" implementation of the VR Arena esports multiplayer system at International Association of Amusement Parks & Attractions' 2018 Expo. Optimized for esports, it is equipped to enable audiences to participate in the "first-person" experiences of contestants in virtual tournaments.