Vengo Labs Expands Into Retail With Data-Driven Sampling At Vitamin Shoppe

Posted On: 11/25/2019

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NEW YORK CITY -- Vengo Labs has expanded into the retail sector with the launch of data-driven sampling initiatives at The Vitamin Shoppe. Using Vengo's interactive digital kiosks that engage consumers and drive trial of new products, retailers can now, for the first time, add data and analytics to the sampling experience.

Working with strategic partners Destini, the leading store-level data powered product locator and brand activation platform in North America, and SPINS, the leading provider of wellness-focused data and technology, Vengo is expanding into traditional retail and grocery outlets to drive innovation at the store level and enabling retail clients to better understand consumer preferences and purchasing patterns.

"We've worked with leading brands from CPG to beauty and health and wellness to offer products to people throughout their daily journeys -- at gyms, colleges, offices and more," Vengo chief executive Brian Shimmerlik commented. "Vengo's expansion of its data-driven sampling program into retail is a natural extension, and now consumers who like the samples can purchase the products immediately, right in store."

Destini chief executive David Navama expressed his excitement to be collaborating The Vitamin Shoppe to unlock the next era of product storytelling and sampling with Vengo. "In today's retail environment, we are proud to be bringing a sales-driving solution like Vengo to brands that have a powerful story to tell and are ready to engage consumers in a more direct and memorable way," he said.

The Vitamin Shoppe, an omni-channel specialty retailer of nutritional products, has included Vengo in its new innovation store in Edgewater, NJ, which incorporates technology-driven innovations in products, services, and education into the in-store experience. The Vitamin Shoppe plans to install Vengo kiosks in at least 11 stores by the end of the year.

"We are committed to bringing product and service innovations to our customer experience as we continue to evolve The Vitamin Shoppe," said The Viamin Shoppe chief executive Sharon Leite. "The interactive Vengo digital kiosk is a novel and convenient way to drive in-store sampling of new products. This engages customers, encourages trial of different brands, and provides a great opportunity for our health enthusiast associates to educate customers about new wellness solutions."

Vengo Labs' digital kiosks serve both consumer packaged goods and place-based digital out-of-home media, marrying the convenience of online shopping with instant access to products via brick-and-mortar retail. Currently, 1,400 Vengo digital kiosks meet consumers in the places they spend time to provide the right product at the right moment and can be found in major markets in the US.