Vendmini Lets Brands Interact With Vending Machine Patrons Through Social Media

Posted On: 11/4/2016

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TAGS: vending tech startup, Social Vend, SocialVend, vending machine, Ad:Tech, Vendmini, Andrew Theodore, Ollie Lynch

NEW YORK CITY -- Tech startup Social Vend reportedly demonstrated a small-footprint, socially activated vending machine at Ad:Tech. The tradeshow for marketing, technology and media professionals was held here at the Jacob K. Javits Convention Center on Nov. 2 and 3.

The Vendmini, designed for marketing campaigns, in-store sampling and product giveaways, takes an experiential approach for brands to interact with consumers. Detecting social actions across channels determined by the brand, the system rewards consumers in return for their social engagement.

To trigger a vend, the machines prompt users to post to social media with their mobile devices using the brand's hashtag. The system constantly scours social networks for uses of the brand's hashtag and matches the posts with the users at the machine, rewarding them with a physical gift for their social action.

"In turn, brand awareness increases to all of that user's friends, creating immediate, extended brand engagement and building lasting brand affinity," explained Social Vend cofounder Andrew Theodore.

The machine graphics and its user interface can be customized. It can be filled with product samples, cosmetics, promotional giveaways, gift cards and more. In addition, a brand team can run surveys and data-capture to generate market research and marketing data.

Social Vend is the brainchild of London-based entrepreneurs Andrew Theodore and Ollie Lynch, who say the Vendmini is just the first in a series of new products set to be released throughout 2017. The founders say they see social vending as a key player in the future of field marketing, guerilla marketing, events and experiential campaigns.

Social Vending