Utz And Rainforest Alliance To Finalize Merger

Posted On: 1/17/2018

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AMSTERDAM, The Netherland -- Utz and Rainforest Alliance said they will complete their legal merger, announced in June 2017, and begin working to build their new organization by the end of January.

The non-governmental organization will keep the name Rainforest Alliance, and by 2019, there will be a new certification standard for coffee and other crops that aim to bring together and build upon the best of Utz and the Rainforest Alliance.

Companies can continue sourcing and labeling Utz-certified products at least until the publication of the new certification program.

Utz says that this merger will reduce the complexity of the certification process for companies that are now working with both programs, and at the same time it will increase efficiency and flexibility so that they can continuously improve services to meet business needs.