Food Service
Tyson Innovation Lab Launches ¡Yappah! Brand To Combat Food Waste

Posted On: 6/13/2018

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CHICAGO -- Tyson Foods Inc.'s Innovation Lab has launched ¡Yappah!, its first brand.

The brand name was inspired by a tradition in the South American Andes called "yapa," which refers to the little something extra a merchant gives to a valued customer so that nothing gets wasted.
 
Tyson Innovation Lab, formed in late 2017, is a team charged with driving faster innovation, new growth and increasing speed to market for new products. In six months, the team must design a product that is market launch ready.

"The ¡Yappah! brand mission is unique, important and far-reaching," said Rizal Hamdallah, head of Tyson Innovation Lab. "The brand was created to inspire people and partners to rethink their relationship to food and how it impacts society. Through this launch, we intend to address global food challenges such as food waste."

The first product under the ¡Yappah! brand, Protein Crisps, is crafted from rescued and upcycled vegetable and grain-based ingredients that might otherwise be left behind. Tyson Foods provides upcycled chicken breast trim and combines it with either "rescued" vegetable puree from juicing or rescued Molson Coors spent grain from beer brewing to create the line's four flavors.

¡Yappah! Protein Crisps launched in May on the Indiegogo crowd-funding platform, followed by a 90-day pilot at one Chicago-based supermarket in July. The ¡Yappah! brand will expand with new products and categories that help address social and sustainability challenges related to food.

In the U.S. alone, nearly one-third of all food used in food production ends up as waste, according to the Food and Agriculture Organization of the United Nations. The average person wastes 3.5 pounds of food per week and uneaten food equates to Americans throwing out as much as $218 billion each year, most of which ends up in landfills where it emits greenhouse gases.

Tyson said its Innovation Lab uses an "acceleration phase" that enables the team to create and test a product in a six-month window, including a "design sprint" in the ideation stage, combined with rapid prototyping.