Two Bit Circus's Brent Bushnell To Keynote Inaugural VR Educational Summit At Amusement Expo

Posted On: 2/26/2018

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LAS VEGAS -- Interactive entertainment entrepreneur and engineer Brent Bushnell will keynote the inaugural Virtual Reality Educational Summit at this week's Amusement Expo International, which takes place Feb. 27-Mar. 1 here at the Las Vegas Convention Center.

Bushnell's keynote will close the day on Tuesday, Feb. 27, 2018 from 4:30 p.m. to 5:15 p.m. in Pavilion 4 of The Westgate Las Vegas.

Brent Bushnell is chief executive of Two Bit Circus, a Los Angeles-based experiential entertainment company.

"Brent is one of the true innovators in the virtual reality and location-based entertainment space," noted Bob Cooney, one of the leading authorities on emerging technology and the amusement industry. "The son of Atari founder, Nolan Bushnell, Brent grew up in the arcade and videogame industry, and his passion for immersive entertainment for the betterment of humanity makes his presentations both entertaining and thought provoking.  Don't miss this rare appearance."
 
Bushnell's keynote address will cover topics including:

>> How emerging technologies are intersecting with out-of-home entertainment

>> Building an early escape room, as a movie, videogame and scavenger hunt hybrid  

>> Scalability vs. immersion as they relate out-of-home and consumer VR

 >> Entertaining Millennials in the new "Experience Economy"

>> Making engaging entertainment experiences immersive, social, and meaningful

>> Stories from building VR prototypes for Dave & Busters, helping Samsung launch Gear VR, and designing VR experience that made people feel like they were Olympic athletes

>> How STEM programs can evolve into STEAM, which incorporates creativity and art

>> How games can and should become a force for change

>> How to create deep connections with fans, making them evangelists

>> What a re-imagined arcade and midway could look like coming to downtown LA
 
"Virtual Reality holds the power to cloak transformational experiences embedded in play.  Out of home VR enables narratives that aren't available in consumer-grade systems and provide users with unique content that can be incredible forces for change," noted Bushnell. "Millennials and subsequent generations are demanding companies align their morals; they want your corporate values to align with theirs. It's an exciting time for change."   
 
Bushnell will join a roster of interactive entertainment industry experts from companies to speak at the VR Education Summit taking place on Tuesday, Feb. 27.  The entire day of panels and seminars will be devoted exclusively to educating amusement operators about the rapidly-emerging virtual reality marketplace.

Speakers will include Trevor Botkin, Luckyhammers; Clifton Dawson, Greenlight Insights; Michael C. Getlan, Amusement Consultants Ltd.; Jan Goetgeluk, Virtuix; Shauna Heller, AiSolve; Gregg Katano, Upload Inc. and VR Arcade; Joanna Popper, Location Based Entertainment; Paul Rock, Another Reality; Baba Uppal, Secret Location • Kevin Williams, KWP Limited; Tarrnie Williams, Blueprint Reality; and  Michael Zaidan, Minority Media .

Additional speakers are expected to join this group and speak on the following topics:
 
>> Virtual Reality – History, Trends and Forecasts of Consumer and LBE VR

>> Strategic Vision for Location-based VR

>> Marketing and Positioning your VR Attraction for Maximum Reach and ROI

>> Why and How VR Attractions Require a Different Operations Mindset

>> How to Select the Right Content and Equipment for your Audience

>> Thinking Outside the Box: Non-gaming VR for VR Arcades   
 
On Wednesday, Feb. 28 and Thursday, Mar. 1, VR manufacturers and companies supplying equipment and services in the VR attractions space are exhibiting in the new VR Pavilion, joining more than 400 booths from 200-plus companies on display at the Las Vegas Convention Center.  
 
Amusement Expo International is the annual North American gathering of the coin-operated amusement, music and family entertainment industries.  It's0 sponsored by industry trade associations American Amusement Machine Association and Amusement and Music Operators Association.