Thursday, November 23, 2017 | Today's Vending Industry News
Twix Peanut Butter Makes Comeback

Posted On: 7/25/2017

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HACKETTSTOWN, NJ -- Mars Chocolate North America's Twix peanut butter variety will return in September. It will join original Twix, along with the Dark and White varieties that the chocolate giant unveiled this spring. | READ MORE

Twix Peanut Butter, an earlier line extension that had been discontinued, is a combination of a crisp crunchy cookie and a layer of creamy peanut butter topped with milk chocolate.

Twix Dark is a newcomer to the brand and is currently hitting the market. Twix White, which was previously an exclusive seasonal offering, will be back to stay starting in November.

Mars said that while the new Twix flavors will eventually be available across the U.S., consumers might have to do a little searching to find them in 2017. As Twix Dark, Twix White and Twix Peanut Butter make their way into stores, consumers are encouraged to share where they #FoundNewTWIX on Facebook, Twitter and Instagram.