Tiffany & Co. Takes Vending Upscale In London

Posted On: 8/2/2018

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LONDON -- Tiffany & Co.'s latest shopping innovation in its London store lets visitors purchase the its new fragrance from a blue Tiffany vending machine.

The vending machine is the latest in a series of novel promotions for the storied brand. Earlier this year, Tiffany & Co. painted New York subway stations and taxis its iconic shade of blue to celebrate its new Paper Flowers jewelry collection.

And last year, Tiffany opened its first-ever dining concept in New York: the Tiffany Blue Box Café, decked out in its signature shade of blue.