Theater Concessions Guru Larry Etter To Keynote Atlantic Coast Exhibition

Posted On: 6/13/2016

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TAGS: Larry Etter, Atlantic Coast Exposition, vending machine trade show, vending, ACE Bright Stars Shine, Malco Theatres

Larry Etter, Atlantic Coast Exposition, vending
Larry Etter
MYRTLE BEACH, SC -- In keeping with the Atlantic Coast Exposition's "Let Your Star Shine" theme, Larry Etter will share encounters he's had with celebrities over his years as a theater and concessions executive, and the lessons he learned along the way.

Drawing upon the similarities between theater concessions and vending, Etter will present his keynote address, titled "Two Steps from Stardom," during the "ACE Bright Stars Shine" awards breakfast on Saturday, Oct. 15. ACE takes place Oct. 13-15 at the Embassy Suites Kingston Plantation in Myrtle Beach, SC.

Etter is senior vice-president of theater services with Malco Theatres (Memphis, TN). He has more than 35 years' experience in recreational foodservice, and has served as a consultant to many theater operators, as well as Compass Group, Eurest Dining Services and Chartwell's. He also assisted in the strategic planning of the 1996 Olympics in Atlanta with Creative Concession Concepts and McDonald's.

Visit to learn more about this year's ACE.