The Best Ice Cream Shop In Every State. Are You Selling Ice Cream?

by Paul Schlossberg
Posted On: 7/31/2019

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Paul Schlossberg

Maybe you've noticed that "best of" listings are among my favorite things to read. Travel + Leisure recently published The Best Ice Cream Shop in Every State . It's a sad moment for me to report that we have not been to even one of the featured shops on the list. There is much for me to do in my future travels.

Now you might not know it, but one of my all-time favorite things to eat is ice cream. Unless, of course, you've read one of my postings where ice cream treats were featured. One, from July 2018, is Outrageous Food' Trend Ramps Up Competition . There are photos of some mouth-watering milkshakes from The Yard Milkshake Bar in Gulf Shores, AL. The other, which will be published shortly in Vending Times's July/August print issue, includes Giapo from Auckland, New Zealand. It's a lot more than an ice cream shop; it's an ice cream experience.

For me, ice cream is a special and unique food group, separate and apart from dairy (which is where ice cream should normally be included). The United States Department of Agriculture notes that there are five primary food groups. That includes fruits, vegetables, grains, protein foods and dairy. You can go the USDA's My Plate webpage if you want to learn more or if you've decided to follow a healthy diet. That's enough for today's healthy eating message.

Ice cream is a popular treat -- a very enjoyable snack for many of us. It's one thing to enjoy ice cream, whether you're on your own or with family and/or friends. Wherever you have ice cream, at home or away from home, it is always a fun experience.

But let's get really serious about ice cream for a moment. Are you selling ice cream at your locations? How many of your locations offer ice cream? How many convenience stores have you been in where ice cream is NOT sold? At onsite foodservice locations (B&I, colleges and hospitals), you'll usually find ice cream being sold.

Ice cream is an ultimate treat -- year-round, not just in the summer months. Offering ice cream just might bring some shoppers back for the afternoon break. Maybe they'll make a two-item purchase -- ice cream and a beverage.

What are you waiting for? Go out and get some ice cream. Maybe you can visit one of the "best of" shops listed in the Travel + Leisure article. After that, if you want to sell more stuff, get started on offering ice cream at your locations.

Paul Schlossberg is president of D/FW Consulting, working with clients to merchandise and market products in impulse-intense selling environments, such as vending, onsite foodservice and convenience stores. Based in the Austin, TX, area, he can be reached by emailing to Paul@DFWConsulting.net, calling him at (972) 877-2972. The company is online at www.DFWConsulting.net.