Taco Bell Leverages Brand With New Chip Line

Posted On: 4/2/2018

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IRVINE, CA -- Taco Bell will roll out a line of tortilla chips that capture the flavors of its signature sauces. They will be sold in convenience stores and supermarkets beginning in May.

The Mexican fast food chain's tortilla chips will be available in Classic; Fire, flavored with jalapeño, chili peppers and paprika; and Mild, with the flavor of chili peppers and cumin.

The Fire and Mild flavors will be sold in 1-oz., 3.5-oz., 11-oz. and 30-oz. bags. The Classic chips will come in the same sizes, with the exception of a 13-oz. bad in place of the 11-oz. size for the other varieties.

"This launch of our first line of sauce packet-inspired chips gives our fans a new way to access a taste of Taco Bell," said Taco Bell Corp. chief brand officer Marisa Thalberg. "Our sauce packets are one of the brand's most unique aspects and were the natural choice for both the flavors and packaging of our tortilla chips."

Taco Bell joins a long list of restaurants that have extended their brands to supermarkets and stores with licensed foods, snacks and coffees, including TGI Friday's, Boston Market, California Pizza Kitchen, McDonald's Coffee, Dunkin Donuts and Starbucks.