Tabor Carlton Advances To Marketing Director With LAI Games

Posted On: 3/7/2019

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  Tabor Carlton
DALLAS, TX — LAI Games has announced the promotion of Tabor Carlton to the post of marketing director. He succeeds Mark Easte, who recently moved up to managing director, in that position.

In his new role, Carlton will develop LAI Games' marketing strategy, work to maximize the department's ROI, and continue to build brand awareness in the industry.

Tabor previously had  held the position of brand marketing manager for Helix Leisure, overseeing branding and graphic design for three Helix companies: Embed, The Locker Network and LAI Games. Before that, Tabor worked closely with Embed as a contractor from 2007, providing design and production services for projects ranging from customer card artwork and advertising to user interface design.

With a diverse 20-year background in graphic design, video production, campaign development and advertising for companies across many industries, Tabor and his team are well-poitioned bring a unique, "out-of-the-box" perspective, not only to LAI Games but to out-of-home entertainment as a whole.

"Having worked across multiple Helix Leisure companies for the past decade, Tabor has a very good understanding of the industry, and he also brings a fresh perspective to what we're doing at LAI Games," Easte explained. "Having him in a more public-facing role with our customers and distribution partners, I look forward to seeing what he can do for the company."

LAI Games, a subsidiary of Helix Leisure, has been a leader in the interactive entertainment and game industry for over 60 years. The company develops, manufactures, and sells coin and card operated virtual reality, prize merchandising, video and ticket redemption games, photo booths and novelties.