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Stern Website, Logo Kick Off Brand-Building Campaign

by Staff Reporter
Posted On: 6/4/2010

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Stern MELROSE PARK, IL -- Stern Pinball is on a mission to position itself "at the center of the pinball universe," beginning with a redesigned website and a new logo design.

The new logo boldly renders the company name on a stylized flipper poised to strike a gleaming silver ball. Both the logo and website were created by Core 12, a Chicago-based design firm that has created iconic logos for high-profile companies including Mercedes-Benz and Nike.

Visitors to the revamped land on an easy-to-navigate homepage that highlights Stern's newest games and provides easy access to game videos, a Stern blog, a mailing list and a link to purchase pinball machines.

The homepage also provides a connection to Stern on Facebook, Twitter and YouTube. The Stern website is one of 100,000 sites that feature a Facebook "like" option that allows visitors to click the "like" button to express their approval of a particular item.

A "where to buy" option on every page connects operators and consumers with domestic distributors and dealers, as well as international distributors.  The "where to play" page enables users to find a pinball machine by title and location, and to add games and sites to the list.

On the "service and support" page, users can access game codes, service bulletins, game manuals and maintenance information, as well as a list of parts for older Stern Pinball games. The "games" page lists Stern's current production titles with game descriptions, photos, videos of the games in action, dimensions and more. It also features pin games that are no longer in production. A gallery of Stern art, including backglasses, and videos of gameplay, can be viewed on the "media" page.

The "community" page features a forum for discussion of several pinball topics, a blog discussing the latest news from Stern, and a calendar of upcoming tournaments and events.

The "about us" page offers a history of Stern Pinball and pinball in general, as well as recent news and company press releases. The "contact us" page lists contacts for sales, media and service.