Starbucks And Alibaba Launch Voice Ordering And Delivery

Posted On: 10/4/2019

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SHANGHAI, China -- Starbucks is taking another step toward evolving the digital experience for customers in China by launching voice ordering and delivery capabilities within Alibaba's smart speaker, Tmall Genie. Customers can now order their Starbucks beverages and food simply by using their voice for delivery within 30 minutes. Leveraging Alibaba's on-demand food delivery platform, Ele.me, the voice ordering capabilities for Starbucks further extend the customer experience within the coffee giant's digital ecosystem.

The launch of the new service marks the one-year anniversary of Starbucks and Alibaba's strategic partnership which advances its "New Retail" infrastructure and digital power in China -- one of the fastest-growing markets in the world for coffee consumption. The announcement also builds on several significant collaborations between the two companies that enable a seamless Starbucks experience for Chinese customers, such as establishing back-of-house kitchens -- Star Kitchens -- within Alibaba's Freshippo supermarkets in China.

"The Starbucks feature through Alibaba's Tmall Genie ushers in a new era of digital customer engagement for Starbucks, leveraging ground-breaking digital technology to create an unprecedented experience that elevates our connection with customers to new heights," said Molly Liu, Starbucks China vice-president and general manager for digital ventures. "We are focused on ensuring that Starbucks voice ordering is truly personal, and we look forward to offering our customers more convenient moments and new opportunities to engage with Starbucks on a single integrated platform as they move throughout the day."

Starbucks Rewards members also can earn Stars and receive membership updates, including benefits, on the Tmall Genie. Soon, members will be able to receive personalized recommendations when using voice commands to place orders that are tailored to previous order preferences and popular items from Starbucks seasonal menu. As another added benefit, Starbucks customers in China can also listen to the latest Starbucks in-store playlists through Alibaba's music streaming app, Xiami Music..

An exclusive Starbucks-themed Tmall Genie is available through the Starbucks virtual store in China, which unifies Starbucks offerings within Alibaba's mobile apps, including Taobao, Alipay and Tmall.