Spindrift Adds Lime Flavor, Kicks Off 'Why #Nolimeemoji?' Campaign

Posted On: 2/19/2019

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NEWTON, MA -- Spindrift has added a lime flavor to its portfolio of sparkling flavored water made with real squeezed fruit.
 
Its other varieties include blackberry, cranberry raspberry, cucumber, half tea and half lemon, grapefruit, lemon, orange mango, strawberry and raspberry lime.
 
Spindrift founder and chief executive Bill Creelman said lime has long been one of the most frequent requests from its fans and is the most popular flavor in the flavored sparkling water category. He claims Spindrift is the first brand with scale to make it with real squeezed lime juice.
 
Separately, the company has issued a call for a lime emoji -- which it discovered does not exist in the leadup to the launch of its new flavor. The digital campaign, WHY #NOLIMEEMOJI? asks consumers to join Spindrift in the effort to give the unsung hero of citrus its long overdue limelight by sharing why they love lime on social media using the hashtag #NoLimeEmoji. Spindrift will use these submissions as part of its proposal to Unicode in the hopes of bringing an official lime fruit emoji to the world in the next emoji release.