Snappay Launches Facial-Recognition Payment Technology In North America

Posted On: 10/21/2019

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VANCOUVER, BC, Canada -- SnapPay Inc., a provider of international payment solutions, announced the availability of facial-recognition payment technology for North American merchants, allowing consumers a new level of convenience for payments at retail outlets. The technology is based on available facial-recognition platforms available in Asia.

Facial recognition is a new capability of SnapPay’s payment platform that enables consumers to digitally pay with a qualified digital snapshot during the checkout process. For merchants, it helps minimize the time for consumers to checkout, aids the value proposition for more self-checkout lanes in store, and helps merchants stay at the forefront with the latest technology offerings in the payments’ landscape.

“Facial recognition technology is an increasingly popular method of payment among global consumers,” said SnapPay CEO and founder Spencer Xu. “By enabling consumers to pay with their ‘face’ North American merchants, particularly those with self-service kiosks, are providing an unprecedented level of convenience and speed in the checkout process, to a lucrative customer segment that increasingly demands it.”

Juniper Research forecasts that mobile biometrics will authenticate $2 trillion in in-store and remote mobile-payments transactions in 2023, driven by more than 2,500% growth. In addition, the facial-recognition market is projected to double to $9 billion between 2018 and 2024, according to Mordor Intelligence, a consulting and advisory firm.

The facial recognition feature can successfully trigger and complete the payment transaction with a simple 3-D snapshot of the user’s face and can also help merchants tie this into loyalty programs within their brands, easing the consumer experience for shoppers.

Facial-recognition technology authenticates the user payment account, and seamlessly completes the transaction without the merchant or consumer needing to touch money.

“No need to worry about wallets, having cash, or even your phone, all you need is your smile to pay for your next in-store purchase,” the company said.

Founded outside Toronto, Canada in 2017, SnapPay provides a payment gateway that allows North American merchants to accept digital payments from Alipay and WeChat Pay users.