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Simon Grants Coca-Cola Exclusive Vending Rights

Posted On: 12/23/2002

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ATLANTA (Posted December 23) - The Coca-Cola Co. and Simon Brand Ventures (SBV), the marketing division of Simon Property Group, Inc., announced that they have agreed to enter into a multi-year comprehensive marketing alliance. The alliance, which begins in January 2003, covers vending, sponsorships, promotion and on-mall advertising across the vast Simon franchise. Coca-Cola will employ major marketing initiatives at Simon properties throughout the term of the agreement. As the exclusive non-alcoholic beverage vendor for mall space controlled by Simon Property Group in its mall and community center properties, Coca-Cola will have promotional and exclusive vending rights within the common areas of Simon properties in the United States. "Coca-Cola will be able to leverage Simon's advertising network and variety of interactive marketing platforms to engage customers in a truly unique and differentiated way. For Coca-Cola, this multi-faceted partnership is an effective way to engage their customers and for us, it further demonstrates the marketing value of the Simon mall franchise," said David Simon, CEO of Simon Property Group.