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Sega's Lavish IAAPA Exhibit Displays 9 New Titles

by Staff Reporter
Posted On: 11/14/2011

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arcade video game, Sega Amusements, IAAPA Attractions Expo, Virtua Tennis 4, Sega Operation Ghost, Play It Amusement, Sega Amusements Europe

CHICAGO -- Sega Amusements will be a major arcade and coin-op amusement exhibitor at this week's IAAPA Attractions Expo in Orlando, FL. The company said it will show 15 titles, including nine brand-new games.

Among the new games is Virtua Tennis 4, a four-player video tournament game featuring licensed images of 19 top tennis stars as game characters, including Nadal, Federer, Murray, Sharapova, Wozniacki and Williams. A "match momentum gauge" lets players move from realistic emulation of real-life styles of these players, to fantasy shots and feats.

Also launching at IAAPA is Operation Ghost, a two-player videogame shooter with standup podium and realistic tactical light gun. The deluxe cabinet includes a 42" monitor with surround sound and a gun-mounted speaker. Gameplay features new weapons, gadgets and equipment along with popular challenge sections.

Sega's arcade business in the U.S. is now directed by Sega Amusements Europe. This past summer, Sega Amusements USA consolidated as part of a larger cost-savings effort. While the American affiliate of Japan's Sega Sammy Holdings Inc. technically ceased operations on July 31, it was in fact reorganized into smaller sales and service unit. The U.S. team includes Sega veterans Peter Gustafson, Tom Kei and Vince Moreno.

Hiram Gonzalez, former chief financial officer at Sega Amusements USA, formed a new company called Play It Amusement, which handles Sega's arcade parts and service business in North and South America.

Play It Amusement is located at 252 Beinoris Dr., Wood Dale, IL 60191; tel. (847) 364-9787; fax (847) 427-1065.

The newly reconfigured U.S. website for Sega Amusements is now up and running with a full menu of product descriptions, show reports andnews release, among other resources. It's located at