Sega Spotlights New Transformers Arcade Game At 2018 Bowl Expo

Posted On: 6/21/2018

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LAS VEGAS -- Sega Amusements took advantage of the annual International Bowl Expo to highlight its latest robot superhero franchise-themed arcade game, Transformers: Shadows Rising. The new piece was premiered at the 2018 Amusement Expo International in February. It joined an array of Sega arcade games at Bowl Expo, which was presented on June 20 and 21 at the Las Vegas Convention Center and Paris Hotel.

Sega explained that the Transformers film franchise "continues to bring box-office hit after hit." The popular global license has strong family appeal, making it an ideal game title for amusements.

Sega's new Transformers: Shadows Rising features a visually striking cabinet based on the iconic red and blue truck into which the leader of the Autobots, Optimus Prime, transforms when in his Vehicle mode. Huge chrome exhausts, a big grill and a lifelike Optimus Prime head makes this game stand out in any location, according to the manufacturer.

ON DISPLAY: Sega Amusements International exhibited an array of arcade equipment designed for a variety of family-oriented locations at the 2018 International Bowl Expo, organized in Las Vegas by the Bowling Proprietors Association of America. From left are Transformers: Shadows Rising, Prize Arrow and Maze Escape.

The action-packed gameplay takes place across three terrestrial locations as well as during a mission to the moon. All the action unfolds on a 55-in. full HD monitor at 60 frames per second, delivering a crisp video. Housed in a theater cabinet with four full-range speakers and a subwoofer, the game experience is immersive and gripping. Players can use a brand-new "Hyperenergy Tech" lever to supplement the fixed controllers when needed to destroy several enemies at once, and to defend against difficult enemy attack moves.

Also new at this year's Bowl Expo was Sega's Daytona Championship USA, in its "standard" cabinet that, Sega reports, is "far from standard." Designed to fit in a wide range of locations, the new cabinet features the highly visible Hornet car themed marquee. Bright, colorful LED edge lighting on both sides of the 43-in. HD screen and the bottom of the seat panel stimulate players.

"Daytona is a Brass Ring award-winning game, and we wanted even more customers to be able to have this strong earning game," said Sega regional sales manager Marty Smith. "So we developed a brand-new cabinet that will suit the budgets of more customers." Combined with the smaller footprint, he explained, this means that even more locations can be equipped with Daytona Championship USA Standard.

Another favorite on display in Sega's booth 809 at Bowl Expo was Prize Arrow," an easy-to-understand 100% skill prize merchandiser designed for strong "one more try" play appeal. Its capacity for high-value prizes and ability to dispense large prize merchandise reliably makes Prize Arrow a popular addition to  any location, Sega reported. Other games on display included the mechanical redemption game Maze Escape and video action game Target Bravo in an upright cabinet.

Information on Sega Amusements International equipment may be had by calling the company at (847) 364-9787, emailing to or contacting local authorized Sega distributors.

International Bowl Expo is managed by the Bowling Proprietors Association of America (Arlington, TX), which was established in 1932 to assist bowling industry companies with organizing ournaments, participating in group purchasing programs, staying informed through educational seminars, ensuring legislative representation and promoting public recognition.