Sega Hails Strong Showings By Latest Arcade Games At IAAPA Expo

Posted On: 12/12/2019

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FIRST LOOK: Sega Amusements 2019 IAAPA Expo booth was a magnet for showgoers, who toured the exhibit to try out the company's latest games. At top left, aspiring marksman takes aim at targets below coveted merchandise displayed in Sega's Shoot It Win It next-generation prize redemption shooting gallery; at top right, IAAPA participants experience the Mission: Impossible Force "safehouse," from which operations are launched. At bottom left, visitors try their hands at shooting a ball up the ramp to win tickets on Sega's Power Roll; and at bottom right, they engage with popular Sega and Nintendo characters on popular Mario & Sonic at the Olympic Games Tokyo 2020 Arcade Edition.

ORLANDO, FL -- Sega Amusements reports that its exhibit at the 2019 International Association of Amusement Parks & Attractions Expo was thronged by showgoers, with its entire line -- from videogames through merchandise and ticket redemption designs -- attracting favorable attention.

According to the company, games such as Mission: Impossible Arcade, Power Roll, Shoot It Win It and Mario & Sonic at the Olympic Games Tokyo 2020 Arcade Edition stood out among the most popular games at the show. “This year, we had one of the best IAAPA shows in recent years,” said Sega chief executive officer Paul Williams. “The whole international sales team is talking about how great the comments and feedback were from all their customers. A key message is that Sega has top games in each of the main amusement categories.”

Mission: Impossible Arcade proved to be a show-stopper, the company instanced. The new game's eye-catching next-gen four-player Super Deluxe Attraction cabinet got heads turning, and visitors queued to play the adrenaline-fueled multibillion-dollar blockbuster film franchise-based game. The cabinet, styled after the IMF (Impossible Mission Force) safehouse, was full of bright LED lighting and details conveying the feel of the top-secret high-tech hideout. The brand-new dual pistol controllers marked the next stage in game-controller technology, and visitors were impressed by the gameplay and awesome sound system.

Another game enjoying continual play at the Attractions Expo was Power Roll, Sega continued. The new skill-based redemption game from SEGA invites players to pull and release a lever to launch a ball up the ramp into the bonus ticket zone. As the ball rolls up, it swings the stoppers to provide a mesmerizing mechanical attraction for players. There are other ticket values along the playfield, so players always win tickets. “Power Roll has been performing extremely well at various locations and the word about its income-topping performance has spread, so we were getting lots of visitors keen to know more about Power Roll,” according to Sega sales manager Marty Smith.

The company also observed gratifying visitor excitement over Shoot It Win It. The game, given a prime location in Sega’s booth as a big feature presentation with two cabinets, gave visitors ample opportunity to experience its play appeal. “Shoot It Win It is a classically simple concept with intuitive gameplay that makes it an instant draw for all players,” explained Sega general manager Justin Burke. The game combines the fun of a shooting gallery with prize vending. Player reaction to this, wherever we have it sited, has been phenomenal. They just love it, and that is translating into excellent cashbox results.” Shoot It Win It is presented in an attractive brightly-lit yellow cabinet, so the game stands out in any prize merchandiser area. Eight large prize positions and quick side-entry refilling doors make this game easy to operate.”

Visitors also had the chance to get competitive and experience Mario & Sonic at the Olympic Games Tokyo 2020 Arcade Edition. The only official licensed Olympic arcade game in the world, from Sega and Nintendo, features 12 exciting events and 12 loveable characters to choose from.

Other popular games in the Sega booth were horror attraction House of the Dead Scarlet Dawn, quad bike racing spectacular ATV Slam and contemporary new single-player crane Capto Crane.

Information and details on ordering may be requested from Sega at (847 364-9787 in North America or 44 (0)208 391 8090 in Europe; by emailing the company at; or by contacting local authorized Sega distributors.