Sega Amusements Prize Arrow Merchandiser Rewards Accurate Aim

Posted On: 10/23/2017

  • Printer Friendly Version
  • Decrease Text SizeIncrease Text Size
  • PDF

WOOD DALE, IL -- Sega Amusements International has introduced Prize Arrow, the latest in its growing line of prize merchandisers. It builds on the worldwide success of the company's Key Master, which has become a worldwide favorite.

When the player actuates the game, a target wheel begins to rotate. The player's challenge is to carefully aim an arrow and shoot it at the wheel. Success in targeting and timing will result in the arrow's entering one of eight numbered slots, each associated with a prize displayed at the rear of the cabinet and visible on either side of the colorful spinning target.

"This game is simple to grasp and has that 'one more try' gameplay appeal that makes it a winner," said Sega's Vince Moreno "The size and look of it makes it ideal for all locations."

Prize Arrow features an intuitive one-button control panel, eight bright LED-illuminated targets, a dynamic spinning target to draw bystanders' interest, regular and large prizeholders and an anti-theft tilt function.

Visitors to the 2017 IAAPA Attractions Expo (Orlando, FL) can experience Prize Arrow and other prize games from Sega in Booths 1506 and 1606. The Expo is set for the Orange County Convention Center from Nov. 14 through 17.

Prize Arrow may be preordered from local Sega distributors, by calling (847) 364-9787 or emailing