Royal Cup, NuZee Pact For Pour-Over Coffee Production, Distribution

Posted On: 10/23/2019

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VISTA, CA -- NuZee Inc. has signed a manufacturing and distribution agreement with Royal Cup Coffee & Tea (Birmingham, AL) to introduce a new in-room coffee experience featuring Royal Cup’s first-ever single-serve pour-over coffee product. Royal Cup is the nation’s largest distributor of specialty and premium coffees and teas to the hospitality and hotel industries.

Under terms of the agreement, NuZee will prepare and custom-package Royal Cup Coffee & Tea’s Roar coffee brand into a single-serve, pour-over coffee product that will be made available to Royal Cup’s hospitality and hotel customers across the United States.

Production at NuZee’s facility here is expected to commence in December 2019,  with a targeted national roll-out to follow.

“In-room coffee is one the most highly-appreciated hotel amenities, and we believe that single-serve, pour-over coffee provides a new, easy-to-use and environmentally-friendly coffee experience that will enhance each guest’s stay,” said NuZee chief executive officer Masa Higashida. “This agreement is a wonderful opportunity to introduce single-serve, pour-over coffee to hotel guests across the United States.”

“Today’s announcement reflects our ongoing evolution to position NuZee’s business towards the manufacture of single-serve pour-over coffee with a focus on co-packing and private labeling for regional and global brands,” added Travis Gorney, president and chief operating officer. “We are in dialogue with other such large global companies and expect to continue the growth of our co-packing business.”

NuZee, Inc. (d/b/a Coffee Blenders) is a specialty coffee company and a leading U.S. producer and co-packer of single-serve pour-over coffee. The company owns sophisticated packing equipment developed in Asia for pour-over coffee production, and possesses exclusive agreements that restrict North American competitors’ access to this equipment and the associated pour-over filters. NuZee co-packs single-serve pour-over coffee products for dozens of customers in the U.S., and also co-packs for the Korean market. Its California facility is SQF level 2 certified, and is certified Fair Trade, Organic, Kosher, and Halal.

NuZee’s co-packing capabilities are described online at