Tuesday, November 21, 2017 | Today's Vending Industry News
Royal Cup Acquires Icebox Coffee, Accelerating RTD Cold Brew Growth

Posted On: 8/25/2017

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BIRMINGHAM, AL -- Roaster and coffee service operator Royal Cup Inc. said it has entered into an agreement to acquire Richgood Gourmet LLC. Richgood makes Icebox Coffee shelf-stable, cold-brew coffees in ready-to-drink and concentrate formats.

Since its inception in 2012, Icebox Coffee increased its customer base through distribution agreements with major retailers, including Whole Foods and Central Market. Today, Icebox Coffee is sold nationwide, and Richgood Gourmet supplies shelf-stable, cold-brew coffee to large retail chains for private-label use and foodservice establishments.

Bebe Goodrich, founder and former president of Icebox Coffee, will join Royal Cup as director of liquid product innovation. 

Icebox Coffee operations will relocate from Birmingham, AL's Innovation Depot to Royal Cup's headquarters by the end of 2018. Royal said it intends to retain all of Richgood's full-time employees.

"Combining forces to expand our cold-brew offering and improve our ready-to-drink product mix is a strategic move," said Royal Cup chief executive Bill Smith. "We are excited for Bebe to join us, and are confident that her industry expertise and entrepreneurial spirit will shape the future of Royal Cup's liquid-manufacturing processes and SKU development."