Richard Zayas-Bazan Becomes President Of Betson Imperial Parts

Posted On: 6/3/2019

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RICHARD ZAYAS-BAZAN
CARLSTADT, NJ — Betson Enterprises has announced the promotion of Richard Zayas-Bazan to president of Betson Imperial Parts & Service Co. In his new post, he will oversee the full operations of the growing division.

Zayas-Bazan is a 22-year veteran of the Betson organization, most recently serving as vice-president of Betson Imperial Parts & Service. In that role, he established a reputation as an insightful strategic thinker with a track record of delivering consistent, profitable growth.

Joining Betson in 1997 as a customer service representative, Zayas-Bazan won promotion to a sales leadership post in which he excelled. He then advanced to the division vice-presidency.

Under his leadership, Betson Imperial Parts & Service Co. has secured exclusive master distributor rights for Goldfinger Monitors, helping the brand expand its presence in the U.S. In addition, he has spearheaded strategic parts distribution partnerships with leading brands such as Cafection Evoca Group.

Zayas-Bazan also led the successful launch of www.betsonparts.com, streamlining the sales process to better support customers’ parts needs while increasing revenue.

Bob Geschine, president of  Betson Enterprises' parent company H. Betti Industries, Inc., described Zayas-Bazan as the key cog in the Betson Imperial unit's dramatic growth. "His leadership of this company will best serve our vendors and customers with our value-added commitments, going forward,” Geschine said.

Betson Imperial Parts & Service Company offers a full line of parts and service to the amusement, vending, office coffee service, gaming, and billiard industries with three major parts distribution centers conveniently located on the East Coast, West Coast, and Central United States.

Founded in 1934, Betson is a leader in providing profitable solutions to all segments of the industry. The company is online at www.betson.com.