Rhode Island Novelty Adds Pinnacle Entertainment To Support Team

Posted On: 3/11/2019

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COLORADO SPRINGS, CO -- Rhode Island Novelty Co. (Fall River, MA) reports that it has added Pinnacle Entertainment Group (Toms River, NJ) to its sales support and corporate development team. The announcement was made at this year's Face 2 Face Entertainment Conference here.

RINCO explained that it always has been committed to serving the arcade and family entertainment center market through understanding its customers' operations. Teaming up with Pinnacle will support those efforts, given that company's unique experience in operations and long track record of advancing FEC operations.

"We have a vision for advancing our company in the next five years," said Rhode Island Novelty chief executive Bob Nowak. "Looking forward has always served us well, and Pinnacle's perspective on the marketplace will add to our team's resources and capabilities. We are looking forward to working with Howard and George [McAuliffe]."

Pinnacle partner Howard McAuliffe observed that "Understanding the powerful player that Rhode Island Novelty is in the redemption marketplace, along with its wide reach into amusement park, retail and other industries, we think that they will be a great fit for our clients."

"We are incredibly excited about moving forward with RINCO," added George McAuliffe. "The company has a great history and deep institutional knowledge of the industry. With the broadest product line and best pricing, we think they will be a great merchandise solution for our clients."

For more than three decades, Rhode Island Novelty has been a leading designer, importer and wholesale distributor of amusement toys, novelties, giftware and incentive merchandise.

The Rhode Island family of brands includes Adventure Planet, Giftco, MistCo, Fun Services and Toy Network. Its portfolio of proprietary and licensed products includes more than 20,000 products in multiple categories including amusement, redemption, fundraising and giftware.

As a direct importer, the company works continually with its manufacturing partners to design and develop new products ranging from traditional novelty toys, games and glow items, to inflatables, party supplies and souvenir and gift items. Rhode Island Novelty supplies quality plush and other toys under some of the biggest licensed brands, including Nickelodeon, Justice League and UglyDolls.

Pinnacle Entertainment Group provides consulting services for the family entertainment center industry, assisting with budgeting, design, layout, game and attraction mix, marketing and operations.  

Pinnacle president George McAuliffe is a veteran arcade and FEC operator who has developed and operated public-space entertainment centers from 20,000 sq.ft. to 150,000 sq.ft. with components ranging from arcades, ice skating, bowling and major rides, to children's entertainment centers and themed restaurants. His partner, vice-president Howard McAuliffe, is a 20-year veteran operator and young industry leader and innovator.

In its 20 years as consultants, Pinnacle has helped hundreds of companies develop family entertainment attractions and is a recognized leader in elevating the image and appeal of FECs.