Report Cites Technology Advances In Food Delivery

Posted On: 3/18/2019

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CHICAGO  – Nearly a third of consumers (28%) are now ordering more food online than a year ago, according to CGA's Go Technology report. CGA, with offices in Chicago, IL, and Manchester, England, is a data and research firm specializing in the out-of-home food and drinks market.
According to the report, half of food deliveries are ordered by millennials and 44% of food ordered is purchased via online channels. Additionally, 61% of frequent delivery consumers think the quality of the food they receive is better than, or the same as, food served in a restaurant.
Online Italian food retailer Nife is Life further analyzed CGA's report and conducted its own research to discover the technology advances consumers predict they will see in the future of food delivery.
Nife is Life found 40% of consumers believe they will see "more restaurants offering delivery from their website" in the future, with restaurants fast becoming the go-to source of information for food orders. Comparatively, 29% of consumers predict "more mobile delivery" in food. This suggests restaurants may need to invest in their own technology, if they are to keep up with demand and lessen the risk of falling behind, according to Nife is Life.
A third (33%) of consumers expect "GPS tracking" to become an essential part of the food-delivery process; monitoring a meals journey, providing a realistic ETA and combatting consumer concern over "misplaced orders."
With devices like Siri and Alexa becoming increasingly popular in our homes, "automated voice" is set to be huge in food. Consumers agree, with a fifth (22%) saying voice-based ordering is here to stay.
Interestingly, one in six (17%) believe "cook it yourself ingredient boxes" will become available at their favorite eateries, stuffed with key ingredients ready to assemble at home.
Lastly, fewer consumers predict advances in drone delivery (16%), such as pin-point location accuracy, and in driverless vehicle (15%) technology. Some restaurants have already begun experimenting with self-driving cars, drones and robots to make transportation and, in turn, delivery easier and more convenient.