Registration Opens For January’s EAG Expo 2020 At ExCeL London

Posted On: 11/11/2019

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LONDON, England -- Online registration is now open for the 2020 Entertainment, Attractions & Gaming International Expo, which is scheduled for the ExCeL exhibition center here from Jan. 14 through 16. Registration is free; to attend and claim a complimentary e-ticket, visitors can register by means of the EAG secure online booking form at

Fresh from an image makeover, EAG International will spotlight the latest business-building products for out-of-home leisure, many of which will be premiering in Europe. Operators from more than 30 countries are expected to attend.

“Visitors to EAG 2020 will gain access to a showcase of the very best in the worlds of gaming and leisure, as well as an inspiring program of seminars providing insights into and discussion about the latest in immersive entertainment,” said EAG Expo chairman Martin Burlin.

There are still a few booths available at the show. Potential exhibitors can inquire by calling Swan Events, the show organizers, at 01582 767254 or visiting

The event, sponsored by the British Amusement Catering Trade Association (BACTA), will emphasize interactive entertainment. Burlin observed that the show will provide an excellent opportunity for visitors to compare notes and experiences at many networking events. Moreover, he emphasized, EAG 2020 will host the largest and most inspirational seminar program in the show’s 11-year history.

“At the 2019 show, we featured a full day of seminars presented by leading producers and operators of immersive entertainment technologies, several of which were also show exhibitors,” the EAG Expo chairman recalled. “The reality was that they turned out to be the best-attended seminars in the show’s history, and we intend to build upon this. for the 2020 show. It’s no longer enough to keep abreast of the technologies that are shaping traditional amusements; we need to present ideas and concepts that are at the vanguard of their application to our industry.

“I’m pleased to confirm that we’ve secured the services of KWP Consultancy’s Kevin Williams to create a program that will be both informative and directly relevant to the show’s audience,” Burlin reported. “Kevin is passionate about the future of out-of-home entertainment and has an impressive global network, including creators of entertainment experiences and operators at every level from arcades and FECs, through to large visitor attractions and amusement parks.”

Williams is a leading authority on the immersive out-of-home entertainment industry, through his consultancy KWP Limited which specializes in interactive entertainment. He has enjoyed a long career in the theme park, amusement and entertainment software industries, including service as a Walt Disney Imagineer. He is well-known for his news service, The Stinger Report, and is a prolific writer with regular columns in trade publications. He presents numerous conference sessions on the sector and its global impact, and is the co-author of the only book on this aspect of the market, The Out-of-Home Immersive Entertainment Frontier. The book’s next edition, for 2020, is scheduled for publication in the near future. He can be reached at

Williams is anticipating a seminar program that approaches emerging technologies from a new perspective. “We already have commitments from many leaders from the world of immersive entertainment, and I’m anticipating a full schedule,” he explained. “I would stress, however, that whilst we’ll be looking at several technologies such as virtual, augmented and extended reality and projection mapping, the sessions will be focusing on the opportunities and challenges facing today’s operator. There has been too much focus on technology at the expense of its application, and we need to keep it real.”

He added that, while the immersive entertainment sessions will be primarily applicable to operators of amusements and attractions, they will also deal with opportunities arising in retail space. The rise in popularity of esports will also be examined.

The immersive entertainment seminars will be part of a wider program designed to promote discourse on many factors shaping the traditional amusements market and building a profitable business through delighting visitors and exceeding their expectations. Full details of all the seminar sessions will be published shortly.