Qatar’s Farah Chain Chooses Intercard Cashless Systems For Its FECs

Posted On: 5/31/2019

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FARAH FUN DAY: Gameroom in Qatar's Farah Fun Day family entertainment center shows the chain's state-of-the-art amusement equipment. New Intercard cashless POS user interface is visible on the redemption game in the foreground at right. Farah strives to combine entertainment, excitement and fun.
ST. LOUIS, MO — Intercard has installed its latest cashless payment and management systems at four Farah family entertainment centers in Qatar. The installations were completed between November 2018 and April 25 at Farah’s Fun Day venue and three Farah Park sites.

Farah Parks are indoor theme parks that combine family “edutainment” with the attractions typical of an FEC. They are designed to encourage imaginative play, social and pretend play opportunities, skill development and other open-ended play opportunities. Farah Parks provide customers with a wholesome environment that provides amusement, entertainment, year-round activities, gifts, souvenirs and food.

Farah’s Fun Day is one of the first air-conditioned indoor amusement parks for children and families in Qatar, offering a wide range of rides, video and redemption games, and other activities all year round. While children play, parents can relax in a specially designated sitting area. To complete the experience, Fun Day offers snacks from its cafe and candy shop.

Intercard reports that Farah Parks executive manager Fouad Chehade has had long personal experience with Intercard, and chose its technology for its stability, performance and flexibility. “The installation has been very smooth,” he reported. “The support from the local dealer, Chimera Solutions Qatar, and the Intercard team has been tremendous. They offered me the most cost-effective solution, and my revenue has increased since I started implementing it.”

Intercard’s cloud technology will also support Chehade’s aggressive expansion plan for Farah. “I looked at the various options and I felt that the only brand to deliver is Intercard, in terms of running multiple sites – up to the hundreds,” Chehade said. “Their customized one-of-a-kind debit card systems with state-of-the-art software played a major role in my decision.”

Chimera Solutions’ general manager Fouad Kyriakos recalled Intercard’s long engagement with the region. “Intercard has been leading the way with cashless technology in the Middle East since Encounter Zone, the first FEC in the region, opened in Wafi Mall in Dubai [United Arab Emirates] more than 20 years ago,” he observed. “Since then, Intercard’s continued innovations and renowned customer service have made its technology the most-used in the market.”

Established in 1979, Intercard has become a world leader in cashless technology for the amusement and attraction industries, with branches in Europe and Asia as well as North America and an international network of distributors. It has supplied thousands of systems and millions of cards, now in use in more than 4,000 locations around the globe.