Push Beverages Revives Liquid Lightning Energy Drink

Posted On: 12/14/2018

  • Printer Friendly Version
  • Decrease Text SizeIncrease Text Size
  • PDF

SUCCASUNNA. NJ -- Push Beverages has reformulated, repackaged and refreshed its Liquid Lightning Energy Drink, a regional favorite that launched more than a decade ago. 
Liquid Lightning was out of production for several years when Push Beverages acquired the trademarks and formulations with the intent to take the beverage nationwide with its existing distribution network. 
"We have loved this formula and flavor for many years." said Push Beverage chief financial officer and cofounder Laurel Whitney. "We are proud to now make it our own and give our existing vending and retail clients access to this great product."
The revival includes a can redesign and resizing (from 8.4-fl.oz. and 16-fl.oz. to 12-fl.oz.), along with replacing the high fructose corn syrup with pure cane sugar. Regular and zero-calorie versions are available.
Liquid Lightning boasts a wide array of "energy boosters" including D-Ribose, caffeine, inositol, taurine, glucuronolactone, panax ginseng extract along with high doses of B vitamins known to help the body deal with stress and eliminate the "crash" that often occurs after the energy boost. 
This combination of ingredients, most of which are found naturally in the body, is currently unavailable in the mainstream energy market, according to Push Beverages. The company added that it chose to exclude guarana, used in most energy drinks, due to possible side effects of everyday usage and drug interactions. 
Liquid Lightning has 120 calories and 15mg of sodium per 12-fl.oz. can and uses natural flavoring to obtain its light berry flavor. 
Push Beverages offers more than 30 carbonated and non-carbonated drinks available in 12-fl.oz., 20-fl.oz. and 2-liter packages under the Push, Push-2-O, Arctic Rain, Liquid Lighning and Tribe Tea brands. The Succasunna, NJ, company currently sells its beverages in 40 states and plans to spread west in the near future.