Push Beverages Marks Seventh Year Without Price Increases

Posted On: 12/11/2017

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SUCCASUNNA, NJ -- Push Beverages said it will not raise its prices with the start of 2018The usual time for price increases in the beverage industry. This marks the seventh year in a row that the manufacturer of sodas, waters and teas has been able to hold its prices steady.

The company's last price increase was 25¢ in 2011 for its sodas. Push Beverages said it has not yet raised the price for its real-brewed Tribe Tea since the line's 2010 introduction.

"Push Beverages has made a huge commitment to our customers by helping them keep their profit margins," stated Push Beverages president Moti Almakias. "Being able to sell a premium-quality drink at a reasonable price has enabled them to build their volume substantially."

Push Beverages chief financial officer Laurel Whitney added that despite the rising costs of raw ingredients, packaging materials and shipping costs, the company has been able to negotiate better rates due to its increased volume year after year, negating the need for increases.

Succasunna, NJ-based Push Beverages manufactures carbonated and non-carbonated drinks under the Push, Push-2-O, Arctic Rain and Tribe Tea brands. They're currently sold in 38 states, and the company plans to expand distribution further west in the near future.