Playtex Launches Smart Vending Machines In Big Apple

Posted On: 1/25/2018

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NEW YORK CITY -- Playtex Sport, in partnership with World Champion gymnast Aly Raisman, unveiled its first Playtex Sport vending machine installment at Chelsea Piers in New York City on Jan. 18.

The interactive vending machine marks the next stage of the brand's efforts to provide girls with the tools and advice they need to pursue athletics and play on through their periods.

The Playtex Sport vending machines will dispense an 18-count Playtex Sport Compact box of the discreet, pocket-size tampons when the user shares sports advice with the hashtag #PlayOn on Instagram. From high-school swimmers to varsity volleyball players, the brand aims to establish an online movement to champion female athletes with inspiring sports advice while equipping them with a comfortable tampon.

The Playtex Sport vending machine will make its rounds at three locations across the country: The Field House at Chelsea Piers, Jan. 18 through Feb. 18; Gampel Pavilion at the University of Connecticut Women's Basketball Games on Jan. 18 and  Jan. 27; and the Frank Erwin Center at University of Texas: Women's Basketball Games on Feb. 10 and Feb. 19.