Pernod Ricard And TouchTunes Launch Responsible-Drinking Campaign

Posted On: 9/16/2016

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TAGS: Pernod Ricard USA, Absolut Vodka, Malibu, Jameson Irish Whiskey, first integrated local-transit information program, TouchTunes digital jukeboxes, Transit­Screen, Susan Danaher, Ryan Croft

NEW YORK CITY -- Pernod Ricard USA's Absolut Vodka, Malibu and Jameson Irish Whiskey brands are sponsoring what is said to be the first integrated local-transit information program displayed on TouchTunes digital jukeboxes in bars and taverns nationwide.

Global information company Transit­Screen is providing integrated real-time schedules for local train, subway and bus services, as well as taxi and ride-share options such as Uber or Lyft. This information is displayed on TouchTunes digital jukebox screens alongside Pernod brand messaging in the jukebox's video loop.

Pernod Ricard USA (New York City) explained that it is sponsoring this initiative to reinforce the importance of drinking responsibly and traveling safely. "TouchTunes digital jukebox screens offer an innovative way to engage consumers in our ongoing fight against any irresponsible consumption of our products," said Jack Shea, vice-president of corporate communications for the beverage giant.

"This is an exciting platform for marketers to deliver brand messages alongside real-time, contextually relevant, local transit information on a single screen," explained Susan Danaher, head of advertising, marketing and sales at TouchTunes Media. "TouchTunes offers the unique ability to deliver measurable, high-impact campaigns to a vast audience."

"We are excited about this partnership with TouchTunes -- it's a perfect fit," said TransitScreen cofounder and chief operating officer Ryan Croft. "With Transit­Screen's convenient, real-time information now accessible via TouchTunes' powerful platform, people out socializing can maximize their time with each other and get home safely."

TouchTunes is the largest in-venue, interactive music and entertainment platform, with 38 million unique millennial viewers monthly. Last year, more than a billion songs were played in bars and restaurants through the TouchTunes network. It is online at

The company noted that TransitScreen is a natural extension of its content offering. TransitScreen content initially will be available on TouchTunes jukeboxes in more than 200 locations in 14 major market areas: Los Angeles and San Francisco, CA; Denver, CO; Washington, DC; Atlanta, GA; Chicago, IL; Boston, MA; New York City; Portland, OR; Philadelphia, PA; Dallas and Houston, TX; and Seattle, WA. Plans call for further expansion.

TransitScreen's network of public screens in 25 cities across North America offers at-a-glance real-time information about local transportation options.

"As the largest digital place-based network, TouchTunes and TransitScreen will help patrons conveniently determine the safest, most optimal way to get where they need to go," TouchTunes' Danaher predicted. "This will save time and encourage people to use mass transit."

TransitScreen is a global information company providing local, real-time information. Its network of connected screens help make cities more accessible and sustainable for everyone. It's headquartered in Washington, DC, with offices in major cities in North America and in London. Information may be found online at

Pernod Ricard USA, the largest subsidiary of Paris, France-based Pernod Ricard SA, is a leading spirits and wine company in the U.S. Its portfolio includes such prestigious brands as Absolut Vodka, Tequila Avión, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky and Jameson Irish Whiskey.

TouchTunes, jukebox
SHOW ME THE WAY TO GO HOME: Incipient revelers get comprehensive overview of their local transit options at TouchTunes jukebox running innovative TransitScreen information program. I Pernaud Ricard USA is sponsoring the initiative to promote responsible revelry.