PepsiCo's 'Peel, Pop And Shake' Drinkfinity Hits U.S.

Posted On: 3/5/2018

  • Printer Friendly Version
  • Decrease Text SizeIncrease Text Size
  • PDF


 

MIAMI -- PepsiCo's Drinkfinity line is now rolling out in the U.S. following a successful pilot in Brazil that began in 2014. Consumers "Peel, Pop and Shake" to create their own personalized beverages by combining dry and liquid ingredients in a portable pod with water in a reusable vessel.

Drinkfinity pods are available in four "modes." Each "Charge" pod contains green coffee extract, with about as much caffeine as a cup of coffee. "Flow" pods contain vitamins C and E. "Renew" pods feature electrolytes; and "Chill" pods contain relaxing botanicals.

Within each "mode" there are multiple flavor profiles, including açaí, pomegranate ginger, elderflower and coconut water watermelon, which are made up of dry and liquid ingredients like chia seeds, acai fruit, ginger root extract and concentrated fruit juices.

The dry and liquid ingredients within each pod are sealed separately in dual chambers until the beverage is mixed with cold water in the resealable Drinkfinity "vessel" to create a 20-fl.oz.  beverage.

Each pod is free of artificial sweeteners and artificial flavors and contains between 30 and 80 calories per 20-fl.oz. beverage.

Drinkfinity pods are available in packs of four and retail between $5 and $6.50, and the "vessel" retails for $20. They are exclusively available at www.drinkfinity.com.