PepsiCo Debuts Bubly Sparkling Water

Posted On: 2/12/2018

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PURCHASE, NY -- PepsiCo is rolling out Bubly flavored sparkling water with no artificial flavors, sweeteners or calories.

Now available across the U.S., Bubly is available in 12-fl.oz. cans and 20-fl.oz. single-serve bottles in lime, grapefruit, strawberry, lemon, orange, apple, mango and cherry. Each flavor features bright, bold packaging, a unique smile, a witty greeting on the tab (like "Hey u," "hiii" and "yo"), and personal messages on the can (such as "I feel like I can be open around u," "hold cans with me" and "love at first phssst").

The introduction of Bubly comes one year after the launch of PepsiCo's Lifewtr premium bottled water.

"We created Bubly to provide consumers with a great-tasting, flavorful, unsweetened sparkling water in a fun, playful and relevant manner that is unlike anything we've seen in the sparkling water category today," said PepsiCo North America Beverages water portfolio vice-president Todd Kaplan.

Bubly is set to make its official TV debut with two ads airing during the Oscars broadcast on ABC on Mar. 4.