PepsiCo Brings Back Original Diet Pepsi Formulation

Posted On: 6/28/2016

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TAGS: PepsiCo Inc., old Diet Pepsi formula, artificial sweeteners, aspartame, Diet Pepsi original recipe, Diet Pepsi Classic Sweetener, Pepsi MAX, Pepsi Zero Sugar

PURCHASE, NY -- Following speculation earlier this month, PepsiCo Inc. confirmed that it is bringing back its old Diet Pepsi formula under a new name, less than a year after phasing it out.

The soda giant said on June 27 that its popular diet soda, which PepsiCo reformulated last August without the artificial sweetener aspartame, will return in its original recipe this fall as Diet Pepsi Classic Sweetener blend in retro packaging. Alongside the classic blend, Diet Pepsi will continue to be sweetened without aspartame.

Last year's reformulation, sweetened with a blend of sucralose and acesulfame potassium (Ace K) rather than aspartame, was in direct response to consumers' health concerns and complaints about the original sweetener. But instead of boosting sales, Diet Pepsi's performance fell further after the new recipe's debut. In 2015, Diet Pepsi consumption dropped 5.8% by volume, according to Beverage Digest.

Meanwhile, Pepsi MAX will be reintroduced to U.S. consumers as Pepsi Zero Sugar and will still contain aspartame.