Pepsi Bottling Ventures Customers Donate Vending Commissions To Raise Funds For Cancer Research

Posted On: 2/12/2018

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CARY, NC -- Since 2013, Pepsi Bottling Ventures' customers have donated their commission from their "Jimmy V" vending machines to the V Foundation for Cancer Research charity. In 2017, the initiative raised $110,741 for cancer research, bringing the five-year total for the program to $333,772.

The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary North Carolina State University basketball coach and ESPN commentator. Since 1993, the foundation has funded more than $200 million in cancer research grants nationwide.

Pepsi Bottling Ventures, the nation's largest privately held manufacturer, seller and distributor of Pepsi-Cola beverages, said it will continue to make the "Jimmy V" vending machine program available in 2018 to fund cutting-edge cancer research through the V Foundation.

With 1,032 "Jimmy V" vending machines dedicated to the program across North Carolina and the Conway and Myrtle Beach, SC, markets, Pepsi Bottling Ventures' customers deferred 8¢ of each $1 beverage purchased from January 2017 through December 2017.

In the first year of the program, 158 machines raised nearly $9,000. In 2014, the bottler added 309 machines to the program, raising an additional $40,000. The program continued to grow, raising $77,000 in 2015 and $96,000 in 2016.

"Pepsi Bottling Ventures has been an incredible partner for the last five years. Their machines are a great reminder of how we can all play a part in stopping cancer," said V Foundation for Cancer Research managing director of strategic and corporate partnerships Randy Karsten. "It's a refreshing way to support the nation's best cancer research."

"We are very proud of the continued success of the Jimmy V vending program and the positive impact it has in supporting cancer research efforts," added Randy Quirk, Pepsi Bottling Ventures vice-president of foodservice. "Proceeds from the initiative have grown each year, and we look forward to another strong year in 2018."