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Paradise Beverage Debuts Pirate Energy Shots In 5 Cocktail Flavors

Posted On: 2/27/2014

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TAGS: vending machine products, Paradise Beverage, Pirate Energy Shots, me-too category in energy shots, Kendall Harter, Blue Matrix Labs

SEARCH TERM AUSTIN, TX -- New from Paradise Beverage are Pirate Energy Shots, packaged in 1.7-fl.oz. bottles. Each shot contains 133mg. of caffeine, equivalent to a cup of coffee.

Pirate Energy Shots are offered in five cocktail-inspired flavors: Margarita, Mojito, Piña Colada, Hurricane and Pirate Punch. The product is targeted at consumers who are as interested in play as in productivity.

"Pirate Energy is a brand that is targeted to redefine a classic, me-too category in energy shots," said chief executive and president Kendall Harter. "We worked hard to develop a shot that comes to market in a whole new way that includes a new bottle design, new twist-on aluminum cap, new flavor profile and finally, a new go-to-market approach that will give consumers what they are asking for."

Pirate Energy Shots will be available throughout the United States at retail outlets, and online at The company reports that it is planning the launch of a second product, Pirate Energy Drink, in the near future.

Pirate Energy is distributed and marketed through Paradise Beverage LLC, part of the Blue Matrix Labs brand portfolio.