Panera's Free Coffee Promo Can Provide Food For Thought For Convenience Service Providers

Posted On: 2/12/2018

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Panera is offering its patrons one free coffee every day, hot or iced, for the first two weeks of February. Patrons must present their MyPanera card to redeem their coffee.

The promotion, which ends on Feb. 18, is designed not only to build coffee sales, encourage trial and build loyalty, but also to entice them to buy something else once they're in the store.

Editor's note: Our industry can take a cue to be creative when it comes to promotions. The focus can be broad based or unique by location to generate new trial, encourage shoppers to purchase more frequently, or drive multi-item transactions, or all of the above.