Packaged Facts Partners With NCA To Present OCS Webinar: April 11

Posted On: 4/9/2018

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ROCKVILLE, MD -- Coffee and coffee drinks made and dispensed at work play a primary role in meeting coffee drinkers' at-work coffee procurement needs, according to Office Coffee Service in the U.S.: Market Trends and Opportunities, 3rd Edition, an upcoming report from Rockville, MD-based market research firm Packaged Facts. Packaged Facts research director David Sprinkle will present a webinar based on the findings, during which he will lay out the opportunities, challenges and trends shaping the office coffee service market.

Given the importance employees place on various coffee-related attributes, Packaged Fact's report indicates their workplaces fall short of their expectations, which suggests that employers can win points by enhancing coffee-related products and services. Doing so may also translate to growing the bottom line, since employees are likely to view coffee as a productivity tool, according to the research firm.

Employers looking to address employee coffee expectations can also look to what they do at home. Gen Xers, for example, are reportedly more likely to use single-cup machines than other methods to brew their coffee at home. And while pour-over coffee remains a niche, it's catching on at home among urban dwellers.

Trends such as these suggest that employees are setting a high quality and convenience bar -- if they do leave work to get coffee, coffeehouses and donut shops are their most likely stop. But once niche choices such as espresso and cappuccino are even moving into the quick-service restaurant mainstream, and iced coffee beverages have similarly made headway on quick-service and fast casual restaurant menus. At home or out of the home, quality, flavor and choice provide the foundation for employees' expectations.

The webinar will examine the office coffee service market size and forecast; opportunities and challenges to market growth; coffee procurement methods and coffee beverage types chosen by employees, including demographic analysis; employee attitudes related to coffee (including single-cup) and other beverage selections at work; and role of coffee menu trends in office coffee service.

Coming soon, Office Coffee Service in the U.S.: Market Trends and Opportunities, 3rd Edition, provides insight on opportunities, challenges and trends shaping the U.S. office coffee service market. Click here to purchase a copy when it's published.