Out-Of-Stocks Can Happen Anywhere

by Paul Schlossberg
Posted On: 9/27/2018

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Here is a photo of a vending machine at an airport. The lounge area was crowded. We were waiting for our departure.

Count the number of out-of-stock slots. Think about how many transactions were lost that day.

It was about 10:50 a.m. on Sept. 26. We were in Queenstown NZ en route to Wellington.

This is a vending machine with far too many out-of-stocks. It can happen anywhere. Don't let this happen to you. This is an example of how NOT to sell more stuff.

Here is another. From Saturday, Sept. 29th. It's at the Wellington, NZ, airport in the international departure lounge. Time was about 3 p.m. We were awaiting our flight to Sydney.

Take a lesson. You can prevent, or at least minimize, out-of-stocks. That would be a good idea if you want to sell more stuff.

This is yet another example. Found it at the ferry piers at Circular Quay in Sydney. This is an exceptionally high traffic area for tourists and local commuters.

We are (obviously) on holiday and these machines are simply right in front of us as we travel.

You should be sensitive to your in-stock situation at all times. That is how you'll sell more stuff.

» Paul Schlossberg is president of D/FW Consulting, working with clients to merchandise and market products in impulse-intense selling environments, such as vending, onsite foodservice and convenience stores. Based in the Austin, TX, area, he can be reached at Paul@DFWConsulting.net or (972) 877-2972 or www.DFWConsulting.net.