Onyx-Glass To Deploy Vsblty Audience-Measurement Software On Vending Machines And In Coolers For International Beverage Companies

Posted On: 5/11/2019

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PHILADELPHIA -- Onyx-Glass will begin a staged deployment of Vsblty Groupe Technologies Corp.'s software on vending machines and in coolers across South Africa and Australia for leading international beverage companies.
Philadelphia, PA-based Vsblty technology provides customer audience measurement using the power of machine learning through computer vision. Its VisionCaptor and DataCaptor combines motion graphics and interactive brand messaging with its first-of-its-kind Facialanalytics. Starting in June, Onyx, based in Johannesburg, South Africa, will deploy its advanced custom sensory application to replace services currently provided by the AIM program that is being discontinued by Intel.
The announcement was made jointly by Onyx-Glass co-founder Andrew Coudounaris and Jay Hutton, Vsblty cofounder and chief executive.
They said the technology will provide an in-depth look at vending machine traffic including insights on the demographic makeup of shoppers. Information gleaned from the Vsblty technology will include age, gender and sentiment as well as audience measurement including content touches, traffic counts and dwell time by location and dayparts.
Onyx-Glass has patents on transparent digital signage that offer 100% transparency on demand, coupled with video analytics. The company also utilizes raw data collected from video analytics, including facial detection/recognition and object recognition, that -- in conjunction with other data sets -- builds deep learning intelligence solutions.
"Our cutting-edge business intelligence algorithm technology that combines face recognition and detection, along with video analytics and object recognition, makes Onyx-Glass synergetic with Vsblty, which has successfully been advancing the merging of marketing intelligence and security," Coudounaris said.