N&W Global Becomes Evoca, Pursues Growth In World Coffee Market

Posted On: 12/1/2017

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VALBEMBRO, Italy -- N&W Global Vending S.p.A. has announced a major rebranding under which it becomes Evoca S.p.A. The move is part of a global strategy designed to strengthen Evoca's position as a leading player in the coffee service and foodservice sectors.

The company explained that "EVOCA" is derived from "evolution" and "caffè." Moreover, evocare ("evoke," in English) means "suggest" or "call to mind" pleasant memories.

Evoca represents the integration of seven global coffee machine manufacturers, a process of aggregation that began in 2000 to further a precise strategic plan. sectors. EVOCA will continue to complement its extensive and diverse array of coffee preparation equipment with its popular line of snack, food and can/bottle beverage vending machines.

"It is the beginning of a journey that will directly benefit our customers and consumers," said EVOCA chief executive officer Andrea Zocchi. "It is our pleasure to confirm that there will be no changes in the services and offers you receive today, and the people who manage, support and assist your activity will remain the same."

The Evoca organization incorporates pioneer vending machine manufacturers Wittenborg, founded in Odense, Denmark in 1924, and Necta (originally Zanussi), established in Valbembro, Italy in 1968. They merged into N&W Global in 2000.

Over the years, the Group has expanded organically and through acquisitions. In the past year, it has acquired the Saeco and Gaggia professional coffee equipment manufacturers, now SaGa Coffee, and Ducale. It also has entered into a joint venture with Les Entreprises Cafection (Quebec City, QC, Canada), the leading producer of bean-to-cup brewers for the OCS market in North America.